94%
felt deeper hydration after the very first application
New · Dew Serum No.7
Skin, softly illuminated.
A weightless amber elixir of triple-weight hyaluronic acid, niacinamide, cold-pressed rosehip and bakuchiol. Slow-infused for forty-eight hours, bottled by hand in Copenhagen.
30 ml · 1.0 fl.oz
Scroll to release a drop
Launching 14 · 11 · 2026
01 — Philosophy
One drop.
Seven botanicals.
Nothing more.
We spent three years taking things away. No fragrance, no silicones, no fillers to make a bottle feel fuller than it is. Dew Serum No.7 is what remained: seven ingredients, each chosen for what it does and how it feels. A dewy veil that sinks in within forty seconds and leaves skin quietly luminous, never slick.
- 7Active botanicals
- 0Fragrance, silicones or fillers
- 48hCold infusion
Fig. 01 — A single drop, 0.04 ml. Enough for face and neck.
02 — The Formula
Four botanicals,
one weightless drop.
-
01
Hyaluronic Acid
1.5% · three molecular weights
High, low and micro-weight chains draw water into three depths of the skin at once, plumping the surface while the smallest fragments hydrate where fine lines begin.
-
02
Niacinamide
4% · vitamin B3
Refines the look of pores and evens tone without the sting of higher doses. It strengthens the barrier, so the hydration you add actually stays.
-
03
Rosehip Seed Oil
Cold-pressed · Patagonia
Unrefined and amber by nature, rich in linoleic acid and provitamin A. It gives No.7 its colour, its glow and its soft, cushioned slip.
-
04
Bakuchiol
1% · Psoralea corylifolia seed
A plant-derived alternative to retinol that smooths texture over weeks. Gentle enough for morning and night, and photostable in daylight.
03 — Clinical Results
Measured in dew,
not in promises.
87%
saw visibly smoother texture within 28 days
81%
noticed a more even, luminous tone
72h
of measured moisture-barrier support, corneometer tested
Independent consumer-perception study, 112 participants aged 24–61, all skin types, 28 days. Corneometer readings on a 30-person sub-panel. Figures are illustrative for this demo brand.
04 — The Ritual
Three steps.
Ninety seconds.
Morning and night, the same unhurried sequence. Each step prepares the skin for the next, so less product does more.
01 · 30 sec
Cleanse
Cleansing Milk
Massage two pumps onto dry skin, add warm water, rinse. A soft oat-and-squalane milk that lifts sunscreen and the day without stripping a thing.
02 · 20 sec
Treat
Dew Serum No.7
Warm three drops between your fingertips and press, don't rub, into still-damp skin. Damp skin carries hyaluronic acid deeper.
03 · 40 sec
Seal
Cloud Cream
A fingertip of whipped ceramide cream to hold the dew in place. In the morning, follow with a mineral sunscreen.
05 — The Collection
The ritual, complete.
Cloud Cream
€54
Ceramide NP · Squalane · Oat lipids
Dew Serum No.7
€68
Hyaluronic 1.5% · Niacinamide 4% · Rosehip · Bakuchiol 1%
Cleansing Milk
€38
Colloidal oat · Squalane · Glycerin
The Ritual Set
All three, in a stone-washed linen pouch. Ships free across the EU in two to four days.
€160 €142
06 — Reviews
Quietly adored.
from 2,380 verified reviews
“The first serum that doesn’t pill under my SPF. My skin looks like I slept nine hours.”
Ingrid M. · Oslo · combination skin
“I react to everything. Six weeks in: no flare-ups, and the redness on my cheeks has calmed right down.”
Amara O. · London · sensitive skin
“Three drops and it’s gone in under a minute. The amber bottle is the prettiest thing on my shelf.”
Sofie L. · Copenhagen
“Swapped my retinol for this. Same smoothness, none of the peeling.”
Daniel R. · Berlin · normal skin
“Smells of nothing, feels like water, works like magic. Already on my second refill.”
Hana K. · Kyoto · dry skin
“My dermatologist asked what I’d changed. That has never happened before.”
Lucía F. · Madrid
“Dewy without being greasy, finally. Even my oily T-zone gets along with it.”
Theo B. · Amsterdam · oily skin
“The refill pouch is genius. One bottle for a whole year, no guilt.”
Maja P. · Stockholm
07 — Refills
Refill,
don’t repurchase.
Your amber bottle is made to last a lifetime of mornings. Each refill arrives in a paper-lined pouch with a single recyclable spout, and every empty comes home with our prepaid label. We clean, compost and recycle every part.
- −72%packaging per refill
- €52refill price, save €16
- 100%recyclable or compostable
- i.Keep your bottle, order the pouch.
- ii.Pour, cap, done in ten seconds.
- iii.Post the empty back, free of charge.
08 — The Dew List
Letters from
the apothecary.
Early access to limited botanicals, ritual notes from our formulators, and 10% off your first order. One letter a month, never more.